My attention was caught by a commercial with a person showing mall shoppers an ultrasound and asking what it was. One shopper shook his head and did not give an answer at all. Another said out loud, “I don’t know.” A third questioned, “A hula hoop?”
The interviewer flipped the board upon which the ultra sound was mounted to reveal another ultrasound. On the second one a baby was clearly visible. “It’s a baby!” exclaimed one shopper.
“This is a 3D ultrasound,” explained the interviewer. “At Adefris and Toppin Women’s Specialists, expectant mothers receive 3D and 4D ultrasounds at no additional cost.” Go here to see three examples of this ultrasound.
The commercial continued by relating that Adefins and Toppin Women’s Specialists are five women doctors who are moms themselves. Five women doctors serving women.
That is an excellent example of an answer to the question “What’s in it for me?”
Adefins and Toppin actually gave several reasons why a pregnant woman would want to seek their services. The 3D or 4D ultrasound is a big one. Women-only doctors is another. The fact that all these women are also moms is a big bonus. That aspect makes the patient feel these doctors understand her and what she is experiencing. In addition, these doctors only serve women. All of these reasons are offered at prices where the patient doesn’t pay more to get more.
Whoever works with this practice on its marketing had thought through “What’s in it for me, the patient” and answered the question thoroughly. The answers had been described simply and presented in this commercial. Pregnant women viewing the commercial clearly received the message of what’s in it for them to go to Adfins and Toppin Women’s Specialists. This is an excellent example of thinking through, knowing, and communicating why a customer is wise to seek the services of a business.
What is your answer to “What’s in it for me, the customer” to do business with your company? How clearly do you present the answer? Does your answer appear in all your marketing messages?
This week's marketing trivia challenge is What answer have you found to the question “What‘s in it for me”? E-mail me your answer.
The interviewer flipped the board upon which the ultra sound was mounted to reveal another ultrasound. On the second one a baby was clearly visible. “It’s a baby!” exclaimed one shopper.
“This is a 3D ultrasound,” explained the interviewer. “At Adefris and Toppin Women’s Specialists, expectant mothers receive 3D and 4D ultrasounds at no additional cost.” Go here to see three examples of this ultrasound.
The commercial continued by relating that Adefins and Toppin Women’s Specialists are five women doctors who are moms themselves. Five women doctors serving women.
That is an excellent example of an answer to the question “What’s in it for me?”
Adefins and Toppin actually gave several reasons why a pregnant woman would want to seek their services. The 3D or 4D ultrasound is a big one. Women-only doctors is another. The fact that all these women are also moms is a big bonus. That aspect makes the patient feel these doctors understand her and what she is experiencing. In addition, these doctors only serve women. All of these reasons are offered at prices where the patient doesn’t pay more to get more.
Whoever works with this practice on its marketing had thought through “What’s in it for me, the patient” and answered the question thoroughly. The answers had been described simply and presented in this commercial. Pregnant women viewing the commercial clearly received the message of what’s in it for them to go to Adfins and Toppin Women’s Specialists. This is an excellent example of thinking through, knowing, and communicating why a customer is wise to seek the services of a business.
What is your answer to “What’s in it for me, the customer” to do business with your company? How clearly do you present the answer? Does your answer appear in all your marketing messages?
This week's marketing trivia challenge is What answer have you found to the question “What‘s in it for me”? E-mail me your answer.
No comments:
Post a Comment