A couple years ago, a business built a new building across the road from my place. Everyday when I walk my dogs, I have several minutes to observe the activity at the business. Apparently, the business services large trucks. I’ve seen semis and many types of service trucks waiting in the yard or being handled in the one of the bays. I assume the mechanics are excellent at their work because the vehicles in the yard turnover frequently.
These mechanics work long hours. I’ve seen the shop open at 7 a.m. and not yet closed at 7 p.m., Monday through Saturday. Those of you familiar with these trucks will not be surprised with these hours. The businesses that own the trucks and the drivers that use them need the trucks to be on the road, not in the shop. They want down time minimized.
As I’ve watched this business from a distance, I have grown to respect its owner and mechanics. They obviously care about their customers and work hard to keep their customers’ vehicles running. Although I’ve never met any of them, I’ve been tempted to stop in, introduce myself, and shake their hands.
I had this thought in mind when I noticed a change at the business a few weeks ago.
Excavation equipment was moving dirt. Large piles of it littered the edge of the business’s waiting area. A few days later, large steel beams framed two additional repair bays. “That business is expanding!” I said out loud. “I’m not surprised.”
Each day the additional bays are getting closer to being open for business. After starting with three bays, the business will now have five. From the looks of the property, the owner has the capability to expand even further.
I am certain this expansion is due to the business’s implementing the best marketing. If you are thinking, C’mon, all business success is not due to marketing, I disagree. Actually the best marketing does drive business’s success because the best marketing is satisfying the customer. When a business gives customers what they want, they return. They talk about the business positively and increase its revenue through referral. They become profitable customers, the foundation of a business’s revenue.
A huge misconception exists among businesspeople that marketing is slick words and fancy ads. In reality, marketing is a process of finding customers, communicating with them about what your business can do, and satisfying what they want. After doing that once, keeping in touch and satisfying the customer over and over and over again perpetuates the process.
That is the best marketing.
This week's marketing trivia challenge is What example of the best marketing have you found? E-mail me your answer.
These mechanics work long hours. I’ve seen the shop open at 7 a.m. and not yet closed at 7 p.m., Monday through Saturday. Those of you familiar with these trucks will not be surprised with these hours. The businesses that own the trucks and the drivers that use them need the trucks to be on the road, not in the shop. They want down time minimized.
As I’ve watched this business from a distance, I have grown to respect its owner and mechanics. They obviously care about their customers and work hard to keep their customers’ vehicles running. Although I’ve never met any of them, I’ve been tempted to stop in, introduce myself, and shake their hands.
I had this thought in mind when I noticed a change at the business a few weeks ago.
Excavation equipment was moving dirt. Large piles of it littered the edge of the business’s waiting area. A few days later, large steel beams framed two additional repair bays. “That business is expanding!” I said out loud. “I’m not surprised.”
Each day the additional bays are getting closer to being open for business. After starting with three bays, the business will now have five. From the looks of the property, the owner has the capability to expand even further.
I am certain this expansion is due to the business’s implementing the best marketing. If you are thinking, C’mon, all business success is not due to marketing, I disagree. Actually the best marketing does drive business’s success because the best marketing is satisfying the customer. When a business gives customers what they want, they return. They talk about the business positively and increase its revenue through referral. They become profitable customers, the foundation of a business’s revenue.
A huge misconception exists among businesspeople that marketing is slick words and fancy ads. In reality, marketing is a process of finding customers, communicating with them about what your business can do, and satisfying what they want. After doing that once, keeping in touch and satisfying the customer over and over and over again perpetuates the process.
That is the best marketing.
This week's marketing trivia challenge is What example of the best marketing have you found? E-mail me your answer.
No comments:
Post a Comment