“The next wine is a dessert wine called Raspberry Infusion,” the gentleman in charge of the tasting room explained. “It is best with chocolate.”
Murmurs of a desire for chocolate floated through the room.
“That is why we will hand you a dark chocolate before we give you a taste,” he instructed. “Take a bite of the chocolate, hold it in your mouth, and the sip the Raspberry Infusion. Notice how each of the flavors enhances the other for a whole new experience.”
We were all delighted when the person pouring offered a bowl filled with Hershey’s dark chocolate kisses. We each excitedly snatched one and opened it while the wine was poured. I popped the entire kiss in my mouth and let it dissolve while I sipped the wine. I noticed others taking bites of the kiss followed by a sip of wine.
Contented sounds of “Mmmm” filled the room. I echoed them. I definitely want a bottle of this wine, I thought and went in search of it.
Sampling is the best marketing done at wineries. Being able to taste the wine prompts customers to buy. They are also more likely to be satisfied with their purchase, and that gives them more reasons to return.
However, offering the chocolate with the Raspberry Infusion was an extraordinary example of sampling. In the past, I have tasted dessert wines and often been unimpressed. None of them were poured after passing out a piece of chocolate or dessert to enjoy along with the wine. Having the combination greatly increased my enjoyment of and appreciation for the wine. That is why I bought a bottle.
I am sharing this experience with you because whether a businessperson is aware of it or not all businesses have the opportunity to use sampling in some form. Sampling is giving the customer the experience of using the product or service. Enhancing the experience as the winery personnel did by serving the chocolate with the Raspberry Infusion adds pleasure and more reasons to buy. The customer learns how to get more enjoyment from the product.
Take a look at what you offer. How can your customer sample it? What can you do to enhance your customer’s sampling and add reasons to buy?
This week's marketing trivia challenge is What enhanced sampling experience have you had that prompted you to buy? E-mail me your answer.
Murmurs of a desire for chocolate floated through the room.
“That is why we will hand you a dark chocolate before we give you a taste,” he instructed. “Take a bite of the chocolate, hold it in your mouth, and the sip the Raspberry Infusion. Notice how each of the flavors enhances the other for a whole new experience.”
We were all delighted when the person pouring offered a bowl filled with Hershey’s dark chocolate kisses. We each excitedly snatched one and opened it while the wine was poured. I popped the entire kiss in my mouth and let it dissolve while I sipped the wine. I noticed others taking bites of the kiss followed by a sip of wine.
Contented sounds of “Mmmm” filled the room. I echoed them. I definitely want a bottle of this wine, I thought and went in search of it.
Sampling is the best marketing done at wineries. Being able to taste the wine prompts customers to buy. They are also more likely to be satisfied with their purchase, and that gives them more reasons to return.
However, offering the chocolate with the Raspberry Infusion was an extraordinary example of sampling. In the past, I have tasted dessert wines and often been unimpressed. None of them were poured after passing out a piece of chocolate or dessert to enjoy along with the wine. Having the combination greatly increased my enjoyment of and appreciation for the wine. That is why I bought a bottle.
I am sharing this experience with you because whether a businessperson is aware of it or not all businesses have the opportunity to use sampling in some form. Sampling is giving the customer the experience of using the product or service. Enhancing the experience as the winery personnel did by serving the chocolate with the Raspberry Infusion adds pleasure and more reasons to buy. The customer learns how to get more enjoyment from the product.
Take a look at what you offer. How can your customer sample it? What can you do to enhance your customer’s sampling and add reasons to buy?
This week's marketing trivia challenge is What enhanced sampling experience have you had that prompted you to buy? E-mail me your answer.
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