How do you view the world? Michael Grab had viewed it as a victim with circumstances and the world happening to him. One day, he flipped that view and changed to a creator mentality. “I moved from a view of limitations to one of possibilities,” Michael states.
That prompted him to use gravity as a glue rather than a force that held him back. He began constructing awe-inspiring structures of stones and having gravity be the glue that kept them together. “All you need is three points of contact to create the balance,” Michael advises. “My hands find that contact, and focus and physics do the rest.”
Michael applied his professional experience and his passion for creating to defy his mental view of what’s possible. He realized that his mind was holding him back and overcame that obstruction by seeing the possible. I was blown away that he can balance larger stones on smaller ones by his three points of contact and have the structures remain intact despite the forces of rushing waters in a stream or crashing waves in an ocean. Click here to check out his beautiful structures.
His revelation and attitude made me think of small business people who operate without a written marketing plan. They are viewing their businesses as victims of the economy, the weather, or governmental regulations, to name a few. They are perceiving their businesses’ limitations instead of their possibilities. They are operating as if circumstances are happening to their businesses instead of their creating what happens. Gravity is keeping their businesses in place.
To defy gravity, these businesspeople need to change their mentalities. They must become creators instead of being victims. They must build their own limitless dreams instead of being held back. They must think of what can be instead of what is.
Once they flip their views, they need to maintain them through focus. The best way to do that is via a marketing plan. A marketing plan lays out your dream for your business and keeps you focused on achieving that dream. The foundation of a marketing plan allows you to think in possibilities by setting objectives. The research component of a marketing plan gives you the information you need to reach and cultivate your customers. The finalization of a marketing plan lays out a road map that focuses you and your staff on achieving the dream you have for your business.
After all, if you don’t know where your business is going, how are will you know if you’ve arrived?
Defy gravity and make your view one of possibilities. Create a marketing plan and use it to keep your focus on your dreams.
This week's marketing trivia challenge is What example have you encountered of defying gravity? E-mail me your answer.
That prompted him to use gravity as a glue rather than a force that held him back. He began constructing awe-inspiring structures of stones and having gravity be the glue that kept them together. “All you need is three points of contact to create the balance,” Michael advises. “My hands find that contact, and focus and physics do the rest.”
Michael applied his professional experience and his passion for creating to defy his mental view of what’s possible. He realized that his mind was holding him back and overcame that obstruction by seeing the possible. I was blown away that he can balance larger stones on smaller ones by his three points of contact and have the structures remain intact despite the forces of rushing waters in a stream or crashing waves in an ocean. Click here to check out his beautiful structures.
His revelation and attitude made me think of small business people who operate without a written marketing plan. They are viewing their businesses as victims of the economy, the weather, or governmental regulations, to name a few. They are perceiving their businesses’ limitations instead of their possibilities. They are operating as if circumstances are happening to their businesses instead of their creating what happens. Gravity is keeping their businesses in place.
To defy gravity, these businesspeople need to change their mentalities. They must become creators instead of being victims. They must build their own limitless dreams instead of being held back. They must think of what can be instead of what is.
Once they flip their views, they need to maintain them through focus. The best way to do that is via a marketing plan. A marketing plan lays out your dream for your business and keeps you focused on achieving that dream. The foundation of a marketing plan allows you to think in possibilities by setting objectives. The research component of a marketing plan gives you the information you need to reach and cultivate your customers. The finalization of a marketing plan lays out a road map that focuses you and your staff on achieving the dream you have for your business.
After all, if you don’t know where your business is going, how are will you know if you’ve arrived?
Defy gravity and make your view one of possibilities. Create a marketing plan and use it to keep your focus on your dreams.
This week's marketing trivia challenge is What example have you encountered of defying gravity? E-mail me your answer.
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