William Walsh loved pizza. He and his fellow football team consumed many of them in college. When the pizza that they ordered arrived, they usually did not have plates on which to serve the slices. William’s buddies loved how he solved this problem. He tore the pizza box top into pieces that they used for plates.
His friends encouraged him to develop his invention, and after college he did.
William created the Green Box, a pizza box with a perforated top that easily separates into four “plates.” He took his invention one step further and made the bottom collapsible to accommodate remaining pizza pieces. This smaller box fits into the refrigerator much better than cumbersome original pizza boxes. He allowed others to use these boxes in their businesses, too. While all the boxes say Green Box, they also have plenty of space for customization of individual pizza businesses.
The Green Box has taken off and is being used by more and more businesses. It has multi uses in delivering and serving the pizza. It is made of recycled materials and is completely recyclable. The box’s distribution is growing by 40% annually. Stores such as Two Boots Pizza in New York, 200 Whole Foods stores in the United States, and 500 Pizza Huts in the Middle East are currently packaging their pizza pies in the Green Box.
This is all happening because a user wanted to enhance his enjoyment of his pizza.
He is not alone. Many customers want a product or service to be tailored to their particular wants. Usually their wants are not communicated to the business that provides the product or service. Customers just won’t take the time to do that. Rarely do any of them invest the time to invent a solution to a problem that arises from their use of the product or service.
Consider the implications William’s example has for your business.
How are your customers using your product or service? Do you know? Have you asked them? Are they having problems with your product or service that you could solve?
The answer to this question will show you new ways to be of service to your customers, develop your relationships with them, and generate additional revenue. While you may not find a new invention like William Walsh, you will discover a wealth of information that will be profitable for your business.
This week's marketing trivia challenge is What have you discovered that customers want in using your product or service? E-mail me your answer.
His friends encouraged him to develop his invention, and after college he did.
William created the Green Box, a pizza box with a perforated top that easily separates into four “plates.” He took his invention one step further and made the bottom collapsible to accommodate remaining pizza pieces. This smaller box fits into the refrigerator much better than cumbersome original pizza boxes. He allowed others to use these boxes in their businesses, too. While all the boxes say Green Box, they also have plenty of space for customization of individual pizza businesses.
The Green Box has taken off and is being used by more and more businesses. It has multi uses in delivering and serving the pizza. It is made of recycled materials and is completely recyclable. The box’s distribution is growing by 40% annually. Stores such as Two Boots Pizza in New York, 200 Whole Foods stores in the United States, and 500 Pizza Huts in the Middle East are currently packaging their pizza pies in the Green Box.
This is all happening because a user wanted to enhance his enjoyment of his pizza.
He is not alone. Many customers want a product or service to be tailored to their particular wants. Usually their wants are not communicated to the business that provides the product or service. Customers just won’t take the time to do that. Rarely do any of them invest the time to invent a solution to a problem that arises from their use of the product or service.
Consider the implications William’s example has for your business.
How are your customers using your product or service? Do you know? Have you asked them? Are they having problems with your product or service that you could solve?
The answer to this question will show you new ways to be of service to your customers, develop your relationships with them, and generate additional revenue. While you may not find a new invention like William Walsh, you will discover a wealth of information that will be profitable for your business.
This week's marketing trivia challenge is What have you discovered that customers want in using your product or service? E-mail me your answer.
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