Trends
Recently, a survey regarding the top ten trusted brands was released. Here is the list from number ten to number one.
10. Cheerios
9. Kindle
8. YouTube
7. Walgreens
6. V8
5. Lowes
4. History Channel
3. Subway
2. Amazon
1. Ford
A publicist commented that some of these brands were do-it-yourself. They put control in the hands of the consumer. He also mentioned some major brands which were noticeably missing: Walmart, Microsoft, Apple, and Coke.
What do you think of this list? What brands that are missing surprise you? E-mail me your thoughts.
I agree with the publicist regarding putting control in the hands of the consumer. Even more, these brands all have a focus on their customers. Ford’s commercials feature consumers trying Ford and comparing it to their current brand. Amazon not only makes shopping easy but also keeps in contact with customers through suggestions and new releases. Subway, V8, and Cheerios all offer healthy foods that are quick and easy. From Pawn Stars to American Pickers to Swamp People, the History Channel offers programming that originates in everyday life to which customers can relate. Lowes saves customers frustration to the point of giving customers information on what size or color of an item they bought in the past. YouTube presents everyone the opportunity to have their own video channel, and Kindle condenses books into a very portable device.
Coke, on the other hand, is facing a social change. Tastes are changing away from diet drinks. In the last year, the decreasing consumption trend for Diet Coke dropped sales another three percent. Diet drink consumption has been dropping since 2005. Overall, consumers are consuming diet drinks at a low level not seen since 1996. Not surprisingly, energy drinks’ consumption has risen over the same time period.
This change in consumption of diet drinks and the survey of the top ten trusted brands both reflect trends in consumers’ attitudes and subsequent purchasing. Trends affect all of our businesses. Due to our increased rapidity of change, the effects of trends can hit our businesses more quickly than in the past. Some of them seemingly happen out of the blue, and many businesses wait too long to address the trend. I’m amazed that Coke is only now reacting to the decreasing consumption of diet drinks. I’m shocked that Coke executives think that a change in packaging can address the trend.
How do you know if a trend is happening and how it will affect your business? The best way is to talk to your customers. Find out how their habits are changing. Doing this on a regular basis will help you spot and react to a trend before it affects your business’s revenue.
Recently, a survey regarding the top ten trusted brands was released. Here is the list from number ten to number one.
10. Cheerios
9. Kindle
8. YouTube
7. Walgreens
6. V8
5. Lowes
4. History Channel
3. Subway
2. Amazon
1. Ford
A publicist commented that some of these brands were do-it-yourself. They put control in the hands of the consumer. He also mentioned some major brands which were noticeably missing: Walmart, Microsoft, Apple, and Coke.
What do you think of this list? What brands that are missing surprise you? E-mail me your thoughts.
I agree with the publicist regarding putting control in the hands of the consumer. Even more, these brands all have a focus on their customers. Ford’s commercials feature consumers trying Ford and comparing it to their current brand. Amazon not only makes shopping easy but also keeps in contact with customers through suggestions and new releases. Subway, V8, and Cheerios all offer healthy foods that are quick and easy. From Pawn Stars to American Pickers to Swamp People, the History Channel offers programming that originates in everyday life to which customers can relate. Lowes saves customers frustration to the point of giving customers information on what size or color of an item they bought in the past. YouTube presents everyone the opportunity to have their own video channel, and Kindle condenses books into a very portable device.
Coke, on the other hand, is facing a social change. Tastes are changing away from diet drinks. In the last year, the decreasing consumption trend for Diet Coke dropped sales another three percent. Diet drink consumption has been dropping since 2005. Overall, consumers are consuming diet drinks at a low level not seen since 1996. Not surprisingly, energy drinks’ consumption has risen over the same time period.
This change in consumption of diet drinks and the survey of the top ten trusted brands both reflect trends in consumers’ attitudes and subsequent purchasing. Trends affect all of our businesses. Due to our increased rapidity of change, the effects of trends can hit our businesses more quickly than in the past. Some of them seemingly happen out of the blue, and many businesses wait too long to address the trend. I’m amazed that Coke is only now reacting to the decreasing consumption of diet drinks. I’m shocked that Coke executives think that a change in packaging can address the trend.
How do you know if a trend is happening and how it will affect your business? The best way is to talk to your customers. Find out how their habits are changing. Doing this on a regular basis will help you spot and react to a trend before it affects your business’s revenue.
No comments:
Post a Comment